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Quick, take a look around you and see how many brands you can spot. Chances are good that you're surrounded by them. On your computer, on your shoes; even your coffee cup isn't safe! When you see a logo for Microsoft, Nike or Starbucks, you're not just looking at a cool design, you're looking at a brand.

A strong brand not only identifies a company in the mind of the consumer, but it creates a memorable link between what it is and what it does. It's true whether your business is a large corporation or a small, one-person show you need a good brand identity.

Consumers have a staggering number of choices today. When presented with so many options, people gravitate toward the familiar. Trusted names can boost sales, and their brand value is immense. That's why it's important to create a strong brand identity for your business. It builds credibility and loyalty, and differentiates your business from the competition.

What is brand identity?
A brand identity is a trademark or distinctive name that identifies your business in the mind of the consumer. This can include (but is not limited to) a name, a logo, corporate colors, a style, a typeface, a tagline, or a slogan.

A brand should evoke some emotional response in the consumer. Think of Prudential Insurance. This brand not only calls up the idea of wisdom and careful thought (or "prudence"), but also evokes stability with the image of the Rock of Gibraltar in the logo. A good brand should have this kind of subtext.

How do you create a brand identity?
The first step in creating your business identity is to answer the following questions:

What is your mission?
What do you want to communicate?
What image do you want to convey?
Which words best describe your business?

Keep the answers in mind as you begin creating your brand.

Developing your logo and brand identity
There are several ways to get started. First, consider the following points:

Who is your target audience?
Who are your main competitors?
What kinds of logos and brand identities do your competitors have?
Which of their brands appeal to you? Why?

Once you've determined the answers to these questions, take some time to look at the memorable identities and logos all around you. Look at Nike. The name is short and catchy, and was inspired by Nike, the Greek goddess of victory. The swoosh logo is simple, recognizable, and implies speed and forward motion. This is a good name, a nice logo, and a great brand ID.

Thinking Ahead
You should also make sure your logo can survive in any medium: in print, on the Web, in full color, in grayscale, in black and white, in a large format, or in a tiny ad. Think ahead. You may not need your logo embroidered on a cap today, but what about ten years from now? Make sure the design is simple and clear enough to survive any kind of treatment.

The best way to get a logo is to have it designed by a graphic artist or design firm with experience in creating logos and brand identities. If you decide to create your logo yourself, you might be able to find a stock illustration or image that fits your needs. But this low-budget approach usually leaves a low-budget impression, and that's not what you want to communicate to your customers.

Make Your Brand Identity Consistent Throughout
Once you've established the name and logo of your business, consider the rest of your brand identity strategy. This includes corporate colors, typefaces, taglines, slogans and all the other ways your brand i.d. is implemented. It's important that your web site matches your signs, and that your business cards, letterhead, labels and forms are all consistent with each other.

You may also want to develop a style guide for the use of your brand. A guide will make sure that other people who handle your brand use it consistently. It should include the exact colors, typefaces, and design specifications for your logo and the way it should be presented in both marketing and internal documents.

Think about how your brand identity will be disseminated - in direct mail pieces, ads, brochures, business cards, press releases, and so on. With proper forethought and the help from Gallant, your brand identity can help your business thrive.

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Marketing & merchandising tips for custom bar mats

Bar Mats

Let us design a custom bar mat to display your product. These bright little sales spots can say a lot for you right up front...where the action is...right at the all-important point of sale.

These practical bar mats put your brand name in full view of the bartender and customer. They are used in a bar trough as a base for mixing drinks and draining glasses. Just ask...we'll design one for you.

Change Mats

Let us design a custom change mat to display your product. These bright little sales spots can say a lot for you right up front...where the action is...right at the all-important point of sale.

These practical mats put your brand name in full view of the bartender and customer. They are used in a bar trough as a base for mixing drinks and draining glasses. Just ask...we'll design one for you.

Bar Runners

Let us design a custom bar runner mat to display your product. These bright little sales spots can say a lot for you right up front...where the action is...right at the all-important point of sale.

These practical bar runner mats put your brand name in full view of the bartender and customer. They are used in a bar trough as a base for mixing drinks and draining glasses. Just ask...we'll design one for you.

Coin Mats

Let us design a custom coin mat to display your product. These bright little sales spots can say a lot for you right up front...where the action is...right at the all-important point of sale.

These practical mats put your brand name in full view of the bartender and customer. They are used in a bar trough as a base for mixing drinks and draining glasses. Just ask...we'll design one for you.

Molded Floor Mats

Our goal at Gallant is to supply your advertising needs and give you an eye-catching, colorful mat that will keep your name up front - where it belongs. We manufacture automotive floor mats, corporate entry mats, counter mats, bar mats and work bench mats.

These multi-colored molded custom mats are made of durable PVC vinyl. All colors, logos, trademarks, and lettering are molded into the mat and will not wash, wear, or peel off. The mats clean easily with soap and water.

Any size and shape mat is available. Pantone colors can be matched.

Vinyl Floor Mats

Molded Vinyl Counter Mats

A counter mat is precisely what its name implies: a mat found on a display, checkout, or service counter. Only it doesn't just sit there. It delivers precisely targeted advertising images. Images imprinted by high resolution offset lithography. Images of your products seen by thousands and thousands of consumers everyday.

Article about Personalized Promotional Services

Article about what Promotional Services Gallant can offer.

Promote - Encouragement of the progress, growth, or acceptance of something; furtherance.
Gallant is intensely focused on helping you promote your business.

Whether it’s heightening awareness of a new product or service, promoting a new business venture, put forward a new safety effort or incentive program to the staff, market for increased leads, encourage loyalty and increased performance from your employees, campaign for new business, put forward a new initiative or publicize your business to help build your brand. Gallant is focused helping you Create A Lasting Impression.

Gallant can help you promote your business by;

Build your Brand - by creating a new logo for your business, design an ad or promotional campaigns,promo gifts, web design services, develop & promote a new website for your business, created branded stationary & forms and embroider your company logo on your corporate apparel.

Increase Sales - with specially designed promotional products, point of purchase displays, logo mats, trade show give-aways, lead generation programs, desk promotions, sales incentive programs, food gifts, golf promotions or create an online company store for your business.

Boost Client Loyalty and Employee Productivity with customized client gifts, employee customized awards programs, gourmet gift baskets, imprinted holiday cards and executive gifts.

We offer a wide range of promotional services like:Promotional Products, Branding Solutions, Custom Floor Mats, Point of Purchase Displays, Screen Printed T-Shirts, Embroidered Polo Shirts, Custom Awards & Trophy, Personalized Medals, Embroidered Patchs, Custom Website Design, Mass Email Solutions, Golf Gifts & Golf Lessons in Orlando, Florida, Personalized Floor Mats, Customized Welcome Mats, Imprinted Promotional Items, Printed Business Gifts, Advertising Specialty Items, Promotional Items,
Personalized Holiday Gifts, Custom Corporate Gifts, Promotional Products Company in Orlando, Florida,Discounted Printed TShirts, Screen Printed T-Shirts,and a number of other Promotional Solutions to help you Promote your Business.up